PRESS RELEASE FROM CHAPEL DOWN WINES

11th November 2009

LEADING BLOGGERS SELECT NEW MENU AT TOP BRITISH RESTAURANT

Some of the country's leading food bloggers met yesterday to take part in a ground-breaking experiment that sought to bring the online world to an offline setting.

At a special lunch, co-hosted by Chapel Down English wines and Roast, a classical British restaurant in Borough Market, the writers of seven influential food blogs were tasked with selecting the dishes that will appear on a unique one-day only menu, to be offered for a special evening service on November 24th.

However, the 'Chapel Down at Roast' set menu will not be listed inside the restaurant. Instead, prospective diners will need to seek out the details of chef Lawrence Keogh’s three-course, four-wine menu via the blogosphere.

Such was his interest in the occasion that Roast’s owner, Iqbal Wahhab, a print journalist by training, attended the lunch in order to meet the writers responsible for changing the face of food journalism.

Frazer Thompson, MD of Chapel Down, explains: "Social media is becoming an increasingly important part of our lives, but we wanted to see what kind of impact it has on people's offline behaviour.

"The success of this menu will show us just how people's habits are changing, and hopefully bring great British food and English wine to a whole new audience."

To make a reservation at Roast, diners will need to call 0845 034 7300 and quote the unique menu code, shown on these sites:

http://www.thelondonword.com

http://www.spittoon.biz or @wine_scribbler on http://twitter.com

http://www.gourmet-chick.com/ or @msgourmetchick

http://www.intoxicatingprose.com/ or @foodguardian

http://eatlikeagirl.com/ or @eatlikeagirl

http://www.gastronomydomine.com/ or @liz_upton

http://winesleuth.wordpress.com/ or @thewinesleuth

Or, you can contact @chapeldownwines

www.englishwinesgroup.com